Career — Guillermo Chiyah

Dublin, Ireland
Customer insightsDemand generationLocalisationAI initiativesB2B SaaS
Analysed customer interactions to shape campaign strategy and content positioning, contributing to a 15% increase in engagement across demand-gen initiatives.
Partnered with Integrated Campaign Marketing on the “State of Data 2026” report — market research and call analysis informing the storytelling narrative for Iberia/LATAM campaigns.
Contributed to HubSpot's competitive battlecard AI agents for priority segments.
Optimised AI-generated email messaging for brand alignment across English- and Spanish-speaking EMEA/LATAM audiences.
Dublin, Ireland
Multichannel campaignsSegmentationVoice of customerStorytelling
Executed multichannel outbound campaigns (email, phone, Vidyard, LinkedIn), using segmentation to prioritise high-conversion industries and personas.
Captured voice-of-customer insights in discovery conversations, informing positioning and messaging for key buyer personas.
Refined value-based storytelling in outreach copy, helping improve sales-qualified opportunities by 30%.
Aligned outreach with active marketing campaigns alongside AEs, Solution Engineers and Marketing, contributing to a 25% pipeline increase across North America and EMEA.
Dublin, Ireland
EMEA lead nurturingMarket researchCampaign alignmentStakeholders
Nurtured marketing-generated leads across EMEA, applying segmentation and VoC insights to refine messaging for regional campaigns.
Translated complex IBM solutions into value propositions for C-level stakeholders through personalised outreach.
Synchronised demand-gen campaigns with IBM Marketing, Channel Managers and Partners to support territory expansion.
Gathered competitive intelligence and market research that fed into enablement materials and partner playbooks.
Santa Cruz de Tenerife, Spain
Landing pagesSEOSocial mediaShort-form video
Designed and launched the Formation Department landing page, streamlining course registration with clearer UX and CTAs.
Led SEO strategy — on-page optimisation, technical audits and link building — to grow organic traffic for key services.
Managed and grew the social presence across Instagram, Twitter and Facebook.
Produced short-form video end-to-end for TikTok and Reels: scripting, editing and trend analysis.
Marbella, Spain
Event marketingBrand activationsAudience insightsLocalisation
Analysed audience data and engagement metrics with the Community Manager to shape content strategy.
Supported the design and delivery of immersive brand experiences.
Represented the festival at partner venues such as hotels and art galleries.
Translated and localised social content from Spanish to English, keeping brand tone consistent.