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My career

Work Experience

October 2024 - Present

Business Development Representative

HubSpot

Dublin, Ireland

  • Guide potential customers through the initial stages of their HubSpot journey.

  • Educate prospects on inbound marketing methodologies and effective use of HubSpot tools.

  • Conduct product demonstrations to showcase HubSpot functionalities.

  • Partner with sales representatives to strategize on target account engagement.

  • Analyze prospect needs and tailor solutions to address specific challenges.

  • Foster strong relationships with potential customers to drive conversions.

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February 2024 - October 2024

Business Development Representative

Paligo

Dublin, Ireland

  • Conducted cold outreach campaigns via emails, calls, Vidyards & LinkedIn Sales Navigator (90+ daily activities).

  • Led MEDDIC-based discovery meetings to capture detailed business requirements.

  • Analyzed business processes, identified gaps, and recommended technological solutions.

  • Enhanced value-based solution selling, boosting SQL by 30%.

  • Collaborated with Enterprise Account Executives and Solution Engineers, driving a 25% increase in pipeline for North America and EMEA.

September 2022 - October 2023

Sales Development Representative

IBM

Dublin, Ireland

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  • Managing and nurturing marketing-generated responses from customers.

  • Coordinate with IBM partners to advance and grow potential clients and managing the full sales cycle.

  • Build long-term relationships with new and existing customers.

  • Leasing with IBM partners, marketing, channel managers to align the strategies to expand the customer data base.

July 2019 - August 2019

Marketing & Sales Intern

Starlite Catalana Occidente

Marbella, Andalusia, Spain

  • Analysed and collected data enabled me to understand Starlite's community engagement better. Proposed improvements for their digital marketing campaign, putting my numeracy and commercial awareness acumen into practice.

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  • Delivered talks in hotels to promote the festival, allowing me to enhance my verbal and presentation skills. I got out of my comfort zone as I handled different situations and people, permitting me to improve my flexibility and adaptability skills

  • Translated social media posts and marketing material into English, which enabled me to improve my communication and writing skills.

June 2020 - Present

Community Manager

Spanish Red Cross

Santa Cruz de Tenerife

  • Redesigned the website for my local assembly and managed their social media, which allowed me to become more resilient and to be even more passionate about technology.

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  • Collaborated with other volunteering activities, such as preparing sanitary packs for vulnerable communities and face-to-face befriending with the elderly, allowing me to enhance my interpersonal skills.

Oct 2019 - Jun 2020

Events Officer

Lancaster University Advertising Society

Lancaster, United Kingdom

  • Contacted speakers and invited them to give talks to our Society about their professional experiences, which allowed me to work on my persuasion and negotiation skills.

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  • Organised advertising workshops for our members, which gave me the opportunity to improve my communication skills and become more confident speaking to an audience.

Sept 2019 - Nov 2020

Welcome Week Rep at Lonsdale College

Lonsdale College, Lancaster University

Lancaster, United Kingdom

  • Welcomed new students to Lonsdale College; organising events and games for freshers allowed me to enhance my interpersonal skills. Sharing my University experience with freshers and listening to their concerns gave me the chance to practice my social and emotional intelligence skills.

Education

2021-2022

UCD Michael Smurfit Graduate Business School

MSc in Digital Marketing

Ireland

  • Corporate Marketing Strategy: Focus on key analytical skills and strategic thinking. Analyzed business cases with quantitative tools and gained a deeper understanding of corporate performance.

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  • Consumer Insights & Analytics: learnt how to collect, clean and analyse consumer data and how to approach consumer insights from a strategic perspective

2018-2021

Lancaster University

BSc in Marketing Management

United Kingdom

  • Digital marketing (First): Worked with an international team on a digital marketing campaign for Sports Direct. I appreciated diverse learning perspectives and put into practice my flexibility and adaptability skills. We shared our opinions and thoughts openly, allowing our team to come up with mutually beneficial outcomes. This highly time-constrained presentation allowed me to further develop my verbal, written and presentation skills and enhance my ability to deliver under pressure.​

  • Marketing Research and Consultancy Project (First): Acting as a marketing manager for an IT firm, I analysed secondary research and conducted a competitor analysis to identify potential opportunities for the firm. Having regular team and client meetings to ensure our progress allowed me to improve my ability to work at a fast pace with accuracy in a changing environment.

Digital Marketing skillset

MS Office 365

Google Workspace

Adobe Photoshop

Data analysis; ComScore, Google Search Ads, Google Analytics 4, Mimic Consumer Behaviour Simulation (Stukent)

Search & social advertising (SEA, SEM, SEO)

Web content writing

Market Research; quantitative & qualitative research skills; IBM SPSS 24 & Survey Monkey

Social Media Marketing

Event Marketing

Marketing analytics and attribution; ComScore, Google Analytics 4 & Mimic Consumer Behaviour Simulation (Stukent)

Data visualisation

Language skills

English (Fluent)

Spanish (Native)

French (upper-intermediate)

Project experience

Marketing Research and Consultancy Project for a British IT provider

Digital Marketing Campaign for Sports Direct

British Green Governmental Campaign

Corporate Marketing Campaign for Xiaomi.

Exploring Salesforce Artificial Intelligence & Machine Learning

Extracurricular Activities

Intercultural Development Programme (ICD)

Being a participant in this programme I have been able to strengthen my intercultural competence while improving other sets of skills such as communication, adaptability, teamwork, critical thinking, creativity, conflict management, and problem-solving, among others.

Global Leadership Programme (GLP)

The GLP Programme encouraged me to engage in a diverse range of co-curricular activities, striving to become an impactful leader with a global mindset.

It has allowed me to develop personal and organisational leadership capabilities, within its main pillars: Student Leadership, Workplace skills & Career Planning

Licenses & certifications

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Become a AI-powered Marketer by Semrush Academy

     Issued on Jul 2024

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HubSpot Sales Software by HubSpot Academy

     Issued on Nov 2023

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Inbound Marketing by HubSpot Academy

     Issued on Apr 2023

IBM Certified Associate - Connections Cloud V1

     Issued on March 2023

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Introduction to TikTok for Business

     Issued on January 2023

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Digital Transformation with Google Cloud

     Issued on January 2023

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Google Fundamentals of Digital Marketing

     Issued on January 2021

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Google Search Ads Certification

     Issued on Mar 2022

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Google Analytics Certification

     Issued on Apr 2020

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Developing Your Emotional Intelligence

     Issued on Apr 2022

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Mimic Consumer Behaviour

     Issued on Nov 2021

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First Aid Course Certification

     Issued on Nov 2021

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Introduction to Generative AI

     Issued on February 2024

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