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Guillermo Chiyah.
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Spanish Red Cross

Professional work · Owned

SEO & Digital Communications

A new course-registration landing page, SEO foundations and short-form video for an NGO.

Context

The Formation Department offers First Aid, Lifeguard and Food Safety courses in Tenerife.

Objective

Make registration easier and grow organic reach for critical services.

My contribution

Designed and launched the landing page, led SEO, managed social channels and produced short-form video.

Approach

  • — UX/UI and clear CTAs
  • — On-page and technical SEO, link building
  • — TikTok and Reels production

Next project

Digital-First Domestic Tourism Strategy →