Fáilte Ireland01
Academic project · Live brief
Digital-First Domestic Tourism Strategy
A proposed digital-first strategy to encourage 18–45s to take more short breaks and day trips in Ireland.
StrategyTourismConsumer researchMSc · UCD Smurfit
03 — Selected projects
Ideas, campaigns and what I learned.
EZO EV Charging02
Campaign proposal
“Your World. Within Reach.” Confidence Campaign
A full-funnel campaign proposal positioning EZO as the infrastructure of confidence behind Ireland's EV transition.
Campaign strategyPersonasCRMAEO / AI search
HubSpot03
Professional work · Collaboration with Marketing
Customer Insights & Demand Generation
Turning customer conversations into campaign messaging and the storytelling behind the “State of Data 2026” report.
B2B SaaSVoCIberia / LATAM
HubSpot04
Professional work · Contributor
AI & Conversational Marketing
Shaping AI-generated messaging and competitive battlecard agents for English- and Spanish-speaking audiences.
Generative AIEmailLocalisation
Paligo05
Professional work · Sales & Marketing alignment
Multichannel Campaigns & Segmentation
Segment-led outreach across email, phone, video and LinkedIn, sharpened by voice-of-customer insight.
EmailLinkedInVideoPersonas
Spanish Red Cross06
Professional work · Owned
SEO & Digital Communications
A new course-registration landing page, SEO foundations and short-form video for an NGO.
SEOLanding pageSocialShort video