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Paligo
Professional work · Sales & Marketing alignment
Multichannel Campaigns & Segmentation
Segment-led outreach across email, phone, video and LinkedIn, sharpened by voice-of-customer insight.
Context
Paligo sells structured content software to documentation teams across North America and EMEA.
Objective
Prioritise high-conversion industries and personas, and tell a clearer value story.
My contribution
Executed multichannel campaigns, captured VoC insights and refined value-based storytelling in outreach copy.
Approach
- — Persona and industry segmentation
- — Discovery-led insight capture
- — Copy iteration aligned with Marketing
Outcomes & learnings
Helped improve sales-qualified opportunities by 30% and contributed to a 25% pipeline increase.
Next project
SEO & Digital Communications →